Marketing Management

​Course Coordination

Vera Lúcia da Silva Carlos

​coord.gmkt@umaia.pt

Description

This Bachelor’s degree course aims to provide sound specialised basic training to provide extensive preparation in management. It delves into content in several decision areas and fields of marketing management, organisations’ strategic intelligence, and management of change, innovation, technologies and information systems. The course trains professionals who are able to define and perform their functions skilfully in the different fields of marketing management: strategy, operations, technology and sector. Thanks to sound training in the strategic and operational fields of marketing, Marketing Management graduates will certainly be recognised for their professional profile and appropriate attitude to maximise the efficiency of projects and business resources.​

Admission exams 2026/2027

Holders of a Portuguese secondary education diploma may apply through one of the following options:

OR

Calculation of the Application Score

The calculation of the application score depends on the number of admission exams used in the application:

OR

UMAIA has been and continues to be involved in various national and international projects with strong marketing and management components, notably Blended-AIM (Academic International Mobility), TROPHY and AI-ERIT​, with the aim of strengthening the links between Marketing, Innovation and Technology. With the involvement of universities from around the world, companies, students and lecturers, Blended-AIM enables UMAIA to improve its integration into European networks, which contributes to enhancing the employability and mobility of UMAIA students participating in the ERASMUS+ programme.

​Lecturers on this course are part of Research Units rated ‘Excellent’ (LIACC - UPorto) and ‘Very Good’ (NECE - UBeiraInterior) in an international evaluation conducted by the FCT.

Lecturers on this course are affiliated with research units rated ‘Very Good’: the Interdisciplinary Centre for Social Sciences (CICS.NOVA), Centre for Transdisciplina​ry Studies for Development (CETRAD) and “Good” Centre for Business Studies (NECE), in an international evaluation conducted by the FCT.​

The skills acquired encourage students to develop an entrepreneurial spirit, which allows them to work in different areas of intervention, in particular as: 

• marketing managers; 
• market analysts; 
• product (service) market managers; 
• client managers; 
• brand managers; 
• logistics and distribution managers; 
• communications specialists;
  
•  commercial managers.
  

Registry​

Publication in the Official Gazette

Accreditation of the Study Program