Digital Content Creation and Online Strategy

Course Coordination

Carlos Coelho Costa

​coord.posg.ccdeo@umaia.pt

Description

In general terms, this postgraduate course aims to train professionals to create, manage and optimize digital content aimed at engagement, audience development and online business strategies, offering flexibility in the acquisition of skills through independent modules or the full course.

The specific objectives of the postgraduate course are to provide students with skills and competencies that enable them to:

• ​Develop skills in digital storytelling, creative writing and copywriting.
• Teach the use of visual and audiovisual production tools and techniques for digital media.
• Apply SEO techniques and data analysis for content performance.
• Present emerging trends in the digital market, such as AR/VR and artificial intelligence applied to content.​
  

• Professionals in communication, marketing, journalism, advertising, design, social media management and digital influencers.
• Entrepreneurs and managers of small and medium-sized companies who want to master the creation of content for promotion and engagement.
• Professionals from other areas who want to make the transition to creating digital content.
  

Modality: Hybrid (in-person/online), depending on the availability and convenience of the students:

• Online and recorded classes, allowing for flexible study.
• In-person workshops for practical activities, such as audiovisual recordings and networking events.
• Flexibility with a focus on personalizing the student, respecting different progression rates.
• Adaptation to the availability of the students, combining flexibility and practical interaction. In-person classes will include the possibility of remote participation, via videoconference, for greater convenience of students in remote locations. ​​

Structure: Combination of several pedagogical methodo​logies

• Online and Recorded Classes
  
• Flexible schedule for independent study.
• Access to content at any time, promoting personalized management of learning time.
• In-person Workshops
• Practical activities, such as audiovisual recordings and networking events.
• Focus on developing applied skills and building professional relationships.
• Practical Examples
• This model prepares professionals to act strategically in the creation and management of digital content, aligning innovation and applicability to the market.​​

Timetable

Duration: 20 weeks, includes class period, assessment and presentation of final work

Total working hours: 500 hours

Total contact hours: 160 contact hours (in person and/or online), distributed over 2 weekly sessions of 4h/session (in person and/or online)

Register: After-work, in order to ensure compatibility of classes with professional commitments, promoting the conciliation between training and daily routine.

Credit Units

ECTS: 20​​​